For the creative content I will be doing a brief radio commercial. The commercial will be aimed at the American public to try to get them to not only buy but identify with Indian culture by very stereotypically associating it with American culture. "The Indians worship the cow, Americans really like cows too..." The commercial will be satirical in nature and will focus on the ignorance of Americans when it comes to viewing other countries. At the trail end of the commercial there will be a jingle that accentuates the American view on Indian culture with the understanding that Americans do not know the difference between Sri Lanka and Indian culture. The focus here is to implement comedy to drive consumers to identify with the brand and buy it along with driving them with a gourmet snack and good taste that they have never had before.
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