Week 9 EOC: Creative Content

For the creative content I will be doing a brief radio commercial. The commercial will be aimed at the American public to try to get them to not only buy but identify with Indian culture by very stereotypically associating it with American culture. "The Indians worship the cow, Americans really like cows too..." The commercial will be satirical in nature and will focus on the ignorance of Americans when it comes to viewing other countries. At the trail end of the commercial there will be a jingle that accentuates the American view on Indian culture with the understanding that Americans do not know the difference between Sri Lanka and Indian culture. The focus here is to implement comedy to drive consumers to identify with the brand and buy it along with driving them with a gourmet snack and good taste that they have never had before.

Week 10 EOC: Road Map to Success

1. Get quotes from the book for the Final Project

2. Catch up on Tweets for next week

3. Work on my Mission Statement

4. Write marketing Mix: Product, Promotion, Distribution and Price

5. Check blog posts to make sure I have the correct amount of Posts

6. Ensure all blog posts have sufficient quotes

7. Work on Creative Content which will be a brief radio commercial

8. Work on Packaging for Phileas Fogg Snack

9. Complete SWOT Analysis

10. Complete Implementation Evaluation Control

Week 8 EOC: The Adventure

The blood of tigers was splattered all over the forests of Sri Lanka, because of my arrival. The war of humans vs. animals in this particular region is a vicious one. The big cats in this region were specially bread to be killing machines to be used as defense for invading humans. However, after years of evolving the crazy killing machines turned on the native people whom now are always in a constant fight. I had to make an emergency landing with my balloon over one of the remote beaches and what I saw was charred forests and nothing but devastation. I had to reach civilization to get resources to get out of this proverbial warzone. On the way through the wild tropical forest, a man-destroying Sri Lankan Tiger launched out of the shorter trees and nearly took my head off with his razor sharp claws. Thankfully, he just grazed my top hat, plus I ducked out of the way, but the tiger quickly regained its balance and aggressively lounged at me for the kill. When the beast was inches from ripping me to shreds, one of the native people harpoons the giant cat and saves my life. When I turned around to thank him another tiger comes from behind and rips off his right arm. I ran and ran and ran until I stumbled upon a small café. Finally, civilization, I walked inside and the first thing they serve me is Samosas deep fried snacks and a small bowl of Kottu. I thought about it and thought this would be an excellent snack idea. The kind people of Bentota gave me many weapons to defend myself against wild tigers and the resources I needed to get my balloon off the island and back home.

Week 7 EOC: The Pitch

Imagine an island vacation in beautiful southwestern Sri Lanka. You are on an exotic beach with palm trees covering your hammock. Drinking your favorite drink. The perfect ocean breeze rolls over your skin. How could life get any better? Now this situation is almost completely perfect but the sugar in your drink is making you crave something of the opposite spectrum of flavor. However, you are in a foreign country, what are you going to do? Pull out a bag of Lays potato chips? No, and exotic places call for exotic flavors, but you don’t want to leave the hammock the moment is too good. Well your problem is solved with the bit size Sri Lankan samosas small puffy crispy triangle bread crisps sprinkled with flavor from the most popular dish in Sri Lanka Kottu, a mixture of spices roti bread, sautéed vegetables and fried egg, the cheeseburger of Sri Lanka. Each chip is crunchy on the outside and slightly softer on the inside with flavors of sautéed vegetables. This makes the moment absolutely perfect. Your eyes are gazing at the beautiful sunset, the libations are relaxing and calming you, and the perfect exotic snack to satisfy the eclectic hunger that only comes from an international experience, provided by Phillias Fogg Sri Lankan Roti Puffy Crisps. This snack is the perfect bar snack, salty in flavor but also with exotic flavor of the Sri Lankan cuisine. What makes it different from other snacks is that the outside is going to be crispy like its deep fried and the inside is going to be soft like a pretzel still with the most unbelievable flavor that can take anybody, from the couch to the bar, to an exotic island beach on the beautiful coast of Sri Lanka

Week 6 EOC: MeX3

Products have been a cornerstone of American culture for a very long time. The American people are built to buy this and acquire that. Since so much purchasing and so many types of products are out there to buy, the products we buy are starting to say multitudes about ourselves and our character. For myself, I think I have a specific set of products that I buy that say a lot about my character. For starters, the first product is something that I bought when I first could buy anything with the money I’ve earned, Ray Bans sunglasses. When I was a sophomore in high school I got my first job at a restaurant and with all the money that I was getting I had nothing to spend it on other than gas. So I saved up to buy a pair of brand new Ray Bans. I’ve had them ever since and will continue to buy them when I need sunglasses. The second product that explains my personality is vinyl records. This product is more recent, this started around a year ago, but the want for them is exponentially growing. Since the vinyl is so expensive to buy new and so rare to find a used one of the specific records that you want, the records that you do acquire say a lot about not only your taste in music but the type of personality you have. Lastly the products that actually say the most about me are my musical instruments. Most of my musical instruments are acoustic, which explains my analog rather than digital persona and anything that is digital is always bought for its looks. I would rather buy something that looks like it’s a lot higher end than it actually is or sometimes the opposite, I will spend a lot of money on something like a microphone that looks cool but it looks a lot nicer than it is. American culture at its best, buy it NOW!!!