Target Market Strategy

The target market for this snack will be the younger generation that is more likely to try other worldly flavors. However, because of the connection to the Phileas Fogg adventures, lets hope that the connection to the older movie will bring in the older generation to try the snack. Trying the phenomenon that is the Sri Lankan Samosas Puffs. We know the new hip and trendy bars will serve this as an accessible snack to eat when you get thirsty from all the alcohol or whatever you decide to ingest. The snack will be small enough to eat it in bite sized mindless eating. The flavor is exotic enough to attract the people looking for something different, new, and fresh in the snack world. "The company’s marketing strategy outlines which customers the company will serve and how it will create value for these customers." Because of the type of people that we're tailoring to the need to be fresh and to innovate is strong. Change for this company is good as long as we do it very conservatively but frequent. The current generation of adults have attention spans that calls for constant change, but if a company changes too much then uproar shall ensue. Slightly changing logos or style of commercial will suffice for the constant change while keeping the core product the same for people to not only identify with the same snack and the same taste but the constantly changing entertainment of the advertising will.

Situation or SWOT Analysis

This company has a specific goal in the snack food industry. The strengths, weaknesses, opportunities and threats are a certainty for every company but it is important to identify them to maximize success. "Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives." The strength of the company is the fact that there really isn't any other snacks like this that are bit size and have the crunchy outside with a soft inside that has exotic flavor like that of a remote island off the coast of India. "Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance." The weaknesses for the snacks would be probably making the flavor too exotic overt the tastebuds of typical Americans that are just looking for the regular, bbq, sour cream and onion. Overcoming that would be to start exotic and work our way down to more simple flavorings. "Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage." Our opportunities here are to exploit a new type of snack and in this world of trends, a trendy new flavor to explore. This provides the consumer with a different but delicious alternative to snacking at anytime of day. "Threats are unfavorable external factors or trends that may present challenges to performance." The threats were actually also mentioned early. Those are the typical Americans who only are looking for simple Americanized flavorings for snacks, which inevitably if we have to accommodate to we will.  "The goal is to match the company’s strengths to attractive opportunities in the environment, while eliminating or overcoming the weaknesses and minimizing the threats." With all of these factors in place the Phileas Fogg Sri Lankan Somosas Puffs will be the hit of any snack time hunger sensation.

Objectives

The marketing objective here is to place emphasis on the international factor. The snack is spawned by international flavor and therefore will have no problem selling in the region that the food is flavored after but the other parts of the world including the Americas will have a hard time adjusting to the different flavoring. "Profits can be improved by increasing sales or reducing costs. Sales can be increased by improving the company’s share of domestic and international markets. These goals then become the company’s current marketing objectives." In the Americas the market strategy is to get the consumers to associate the snack with dangerous adventure. This marketing strategy is going to get consumers over the hump for the different flavors. Driving consumers to buy the product because of a want and borderline need to be adventurous and different from everybody that goes to the store to buy chips. The underlining objective is to get people to forget about just any old regular brand of snack and get them to purchase the product because of the feeling the advertisement and promotion makes the customer feel. Explosions, tiger attacks, war, sex, and adventure are going to be what people think of rather than just the run of the mill potato chips brand. Any other snack, cracker, or chip just will not offer a lifestyle instead of a snack. The clever thing here is that everybody wants to be a hero and an action star and living vicariously through a snack will be the driving force behind a snack for exotic people.