Product

The product is the forefront of the business of the Phileas Fogg Samosas Puffs. Since the theme of the product is exotic, the product will have an exotic package and an exotic flavor but the definition of product being, "to create a need-satisfying market offering." the need will not be with the exotic flavor. The need will be for the unorthodox consistency of the snack pretty much combining the softness of a Cheetos puff and a soft pretzel with the crunchiness of a deep fried doughy crisp. The Phileas Fogg adventure produces a buyable brand face that people can identify with adventure making consumers think, if I buy this brand of snack, I will feel like I'm there. We will definitely be a "company develops product offers and creates strong brand identities for them." When people identify with action hero they feel a sense of entitlement and reward. What better reward for a job well done and an escape that was successful by the skin of your teeth than food. After all the action and explosions has happened you've got to be craving some sustenance why not these filling delicious crispy puffs. The packaging will be in a bag but not in the standard chip back, it will be in a glossy colorful back that is shaped like a standard lunch bag. The bright glossy back will have metallic undertones to make it pop off the shelf so that when the customer walks past it, whomever can not walk past without stopping. This decision is to further separate this snack from all other types of snacks on the market. This snack is already other worldly so that is one of the factors that keeps the company going so very different but subconsciously inertly apart of everybody. This feeling will carry not only the product but the company as a whole.