Distrobution

Distribution of the product will be massive the target market is the younger generation all over the world. Distribution will be to a healthy mix of giant chains and smaller niche grocery stores. The smaller grocery stores like Trader Joes will have smaller portions and smaller bags of crisps. The bigger giant chains like Costco and Walmart will get family size bags as well as the smaller portions that the other stores will get as well. The family sized bags would be a perfect fit for a family or individual that wants to indulge in a lot of samosas and what a way to do that then to get into the big box retailer and pump out large amounts of snacks. Meanwhile the smaller grocery stores will put the snacks in the hands of the people that will buy it because of the food itself rather that the amount of food for the value. "If effective product development, promotion, and distribution sow the seeds of business success, effective pricing is the harvest." So the pricing will be suited to those particular retail options. The price will be affected by the distribution, selling the big bags at wholesale retailers will have to be made up by distributing more items to the stores that sell the product for more. Granted if the items are flying off the shelf at the wholesale stores, more will go to them but at first the plan is to send more product to the stores who are going to be selling it for more. If the product is as big of a hit as it should be the money to push more for cheaper will be there and then we can push more product to bigger franchises like Walmart. "Price decisions must be coordinated with product design, distribution, and promotion decisions to form a consistent and effective integrated marketing program." This will also connect to the promotion of the product because at first to make the money we're striving for we have to promote where the product is being shipped and sold at because we want to further drive consumers to go to specific places to get the snack of a lifetime