Situation or SWOT Analysis

This company has a specific goal in the snack food industry. The strengths, weaknesses, opportunities and threats are a certainty for every company but it is important to identify them to maximize success. "Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives." The strength of the company is the fact that there really isn't any other snacks like this that are bit size and have the crunchy outside with a soft inside that has exotic flavor like that of a remote island off the coast of India. "Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance." The weaknesses for the snacks would be probably making the flavor too exotic overt the tastebuds of typical Americans that are just looking for the regular, bbq, sour cream and onion. Overcoming that would be to start exotic and work our way down to more simple flavorings. "Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage." Our opportunities here are to exploit a new type of snack and in this world of trends, a trendy new flavor to explore. This provides the consumer with a different but delicious alternative to snacking at anytime of day. "Threats are unfavorable external factors or trends that may present challenges to performance." The threats were actually also mentioned early. Those are the typical Americans who only are looking for simple Americanized flavorings for snacks, which inevitably if we have to accommodate to we will.  "The goal is to match the company’s strengths to attractive opportunities in the environment, while eliminating or overcoming the weaknesses and minimizing the threats." With all of these factors in place the Phileas Fogg Sri Lankan Somosas Puffs will be the hit of any snack time hunger sensation.