Objectives

The marketing objective here is to place emphasis on the international factor. The snack is spawned by international flavor and therefore will have no problem selling in the region that the food is flavored after but the other parts of the world including the Americas will have a hard time adjusting to the different flavoring. "Profits can be improved by increasing sales or reducing costs. Sales can be increased by improving the company’s share of domestic and international markets. These goals then become the company’s current marketing objectives." In the Americas the market strategy is to get the consumers to associate the snack with dangerous adventure. This marketing strategy is going to get consumers over the hump for the different flavors. Driving consumers to buy the product because of a want and borderline need to be adventurous and different from everybody that goes to the store to buy chips. The underlining objective is to get people to forget about just any old regular brand of snack and get them to purchase the product because of the feeling the advertisement and promotion makes the customer feel. Explosions, tiger attacks, war, sex, and adventure are going to be what people think of rather than just the run of the mill potato chips brand. Any other snack, cracker, or chip just will not offer a lifestyle instead of a snack. The clever thing here is that everybody wants to be a hero and an action star and living vicariously through a snack will be the driving force behind a snack for exotic people.