Implementation Evaluation Control

Implementation Evaluation control ensures that the marketing plan we've set out to make. "The company first develops companywide strategic plans and then translates them into marketing and other plans for each division, product, and brand." The promotion of the product specifically geared toward action and adventure will drive people to attend our events tasting new snacks and flavors from all over the world but celebrating the original exotic flavor Sri Lankan Kottu. At these events we will promote not only the product but where to get it. The product will be shipped to three different types of stores with three different sizes to purchase from. The small bag to convenience stores, the medium to stores like Sprouts and Trader Joes, and the third and largest size to stores like Walmart and Costco and once the people are in the stores they will encounter the final part of promotion directing people right to the isle and right to the shelf to ensure the general American public can and will see the value of our snack and buy it. "Through implementation, the company turns the plans into actions. Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed." After a few months of sales the company will take into account the different markets we're testing and which one is thriving. Once we find out which storefront is selling the most we will focus our resources on that particular kind of store and sometimes different parts of America will buy the snack in different stores. After evaluation and control of the stores focus groups will be gathered to further assess the issues facing not only the marketing of the product but the product itself granting useful information that can help our business grow. It's not just about Sri Lankan Samosas Puffs, the vision is much much larger.