Price

"Price is the amount of money customers must pay to obtain the product." Seems pretty obvious but the pricing goes more in depth that just one cost for one product. Since the distribution of the product will span multiple types and sizes of products therefore the pricing will be different for each one. There are three types and sizes of the product, the small snack size, medium small grocery store size and the big chain store family size. First the small size which will only be in big stores and convenience stores will be priced at 3 dollars. Why 2 dollars? Because the small size and quick consumption packaging this will be a quicker snack than most and deserves a lower price. The medium size bag will only be sold at smaller niche grocery stores will have a price at 4 dollars. The amount in here will be similar to those boxes of triscuit crackers. The increase in price is because the puffs will be bigger in size and is counted as a premium snack that is why there is a price increase more so than the normal triscuit cracker. Finally the family size option with is also going to be in the big stores will have a slightly raised price of 8 dollars but for that 8 dollars you get double the amount of puffs you get which drives value up because of the amount of food you recieve for the money. "Customers are interested in more than just the price; they are interested in the total costs of obtaining, using, and disposing of a product. " The product will be readily available for all types of consumers to buy, at first the product will be priced to attract the "Trader Joes" group and then once the product leaks into big box stores bigger family sizes will be available at a value cost so more and more people will buy more and more Sri Lankan Samosas Puffs